Google announced today they are extending the headlines in the select Adwords ads above their search results, as this has proved to increase the Click Through Rate (CTR) of the ads.
The text you enter in your ad for the 1st description line will now be appended to the headline after a “-” (dash) on *certain* ads…
Here’s an example:
Ignore the rating above, but notice how there is only one description line? The question is…
How can you get this applied to your ad?
The only inkling we have at the moment is that you can increase your chances by writing two destinct sentences with proper punctuation.
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